We want to help you romanticize your life; starting with your closet."

It’s Juliet is an ode to love and the universal understanding of what love can make us do, and how it can make us feel. Great love, like great clothing, makes us all feel and look our best.

And from the ever so symbolic Shakespeare’s Romeo and Juliet, to famous love songs and poems by our favorite musicians, playwrights, and other icons, It’s Juliet uses feeling and inspiration to re-imagine designs to help you feel that great love for yourself, starting with your closet.

There’s love behind every drawing, stitch, and final piece, hoping to resonate with you and your ultimate self-expression, whether it be beautiful and empowered one day, or relaxed and tranquil another. We too, believe in sweatpants, hair ties, and chilin’ with no makeup on. And we have just the thing. 

Our pieces range from bold to minimalistic, reflected throughout each collection. For us, modern femininity means having a combination of both soft and strong styles, little to no rules, and making new rules as you grow.

So for the woman who leads with love, but waits for no one:

Timeless pieces. Inspired. Modern. Relaxed. Vintage. Art. Carefree. Universal Love.


Sewing in lots of love. Hope you enjoy,